We Believe Every
Website Deserves
Expert SEO.
Expert SEO analysis used to cost $5,000–$15,000 from agencies — and the deliverable was often a PDF full of screenshots and vague recommendations. We built something better.
Built by developers who were tired of vague SEO advice
Every SEO tool we tried either required a $500/month subscription for basic features, surfaced the same 12 issues every site has, or handed us a report that was impossible to act on without spending another $10,000 on implementation.
So we built the tool we wished existed: one that pulls real data from Google, understands the difference between a critical blocking issue and a minor tweak, and delivers findings your engineering team can turn into a pull request today.
“Make professional SEO analysis accessible to every team, at any budget.”
Whether you're a two-person startup or a 200-person SaaS company, you deserve the same quality of analysis that Fortune 500 companies get from boutique agencies — delivered in minutes, not weeks, at a fraction of the cost.
“The difference between a ranking site and an invisible one is rarely luck — it's data.”
The WhatSEO Principle
What Makes Us Different
Real Data, Not Estimates
We pull directly from Google Search Console, PageSpeed Insights, and Google Analytics 4. Every finding is grounded in your actual traffic, rankings, and Core Web Vitals — no guesswork, no invented benchmarks.
Actionable by Design
Every finding comes with a specific, copy-paste fix. We generate GitHub Issues and Jira tickets pre-filled with the exact change needed — so your dev team can start shipping improvements the same day.
AI-Ready Analysis
We check your site against how ChatGPT, Perplexity, and AI Overviews discover and cite content — including llms.txt, AI crawler access, and entity structure. Most agencies don't even know this exists yet.
Small Team. High Standards.
We're a small team of engineers and growth practitioners who care deeply about the quality of our output. No outsourced analysis, no AI-generated fluff.
We never sell your data
Your site data, Google connections, and reports are yours. We don't share, sell, or use your data to train models.
Obsessed with accuracy
We'd rather show you fewer findings that are definitely true than 300 items that waste your team's time.
Built for teams, not just SEOs
Our reports are designed to be read and acted on by developers, marketers, and founders — not just SEO specialists.
Ready to See What's
Holding You Back?
Start with a free homepage analysis — no credit card, no sales call. Just honest, expert-level SEO findings in minutes.
Run Your Free Scan